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Website Promotion and Internet Marketing Services

The World Wide Web offers unique opportunities for highly directed global marketing. Since users actively seek out sites in which they have a particular interest, material placed strategically on the web tends to reach a relatively high fraction of an intended target audience. Furthermore, promotion via search engine marketing (including "search engine optimisation" [SEO] and "pay per click [PPC] advertising) can often prove highly cost-effective when compared with other (e.g. offline) advertising media, and is well worth investigating for certain types of business activities.

With these possibilities in mind, Eagle Intermedia can provide general consultancy, with promotion-orientated website design and development backed up by on-line promotion services to business clients who want to establish and maintain a highly visible presence on the internet. Special attention is paid to usability and accessibility issues, and e-commerce functionality can also be arranged where appropriate. Bespoke consultancy and training services are also available for e.g. clients who may wish to develop their own on-line marketing expertise "in house".

Whether or not your business already has a website, Eagle Intermedia can advise on strategy, and assist with all phases through the project's development, including the specialised search engine and directory placement and external link campaigns which are of vital importance in making many websites in to resounding successes. Various techniques and methods are used, often employing state-of-the-art software tools and web promotion schemes to raise the profile of a given client site as seen by the outside world.

Remember, a website is only useful to a business if it is being viewed and used by the intended target audience. Successful sites are usually cross browser compatible as well as being information rich and content driven in their approach, but above all they should also be suitably interlinked and registered with all the major search engines, directories, and other appropriate external resources in such a way as to stimulate traffic flow and encourage business response wherever possible.

These are frequently neglected aspects of website development, with many sites failing to address important issues relating to online visibility, universality, usability and accessibility, and the like. Fortunately, Eagle Intermedia has acquired over sixteen years' experience of the practical considerations which are required to mount successful on-line promotion campaigns, and as such can advise on a consultancy level and/or provide a full marketing package on a client's behalf.